Not all marketing is created equal.

Some strategies honor God. Others... not so much.

Here are 3 marketing approaches that build trust, serve customers, and honor the Lord - plus 3 you should avoid.

✅ Strategy #1: Honest Testimonials

The Lord detests dishonest scales, but accurate weights find favor with him - Proverbs 11:1

DO THIS: Share real reviews from real customers. Do not cherry-pick only the 5-stars. Show the 4-stars too - it builds credibility.

AVOID THIS: Fake reviews, paid testimonials without disclosure, or exaggerated claims.

✅ Strategy #2: Education Over Hype

Let your conversation be always full of grace, seasoned with salt - Colossians 4:6

DO THIS: Teach customers how to solve problems. Give away valuable information. Help them make informed decisions - even if they do not buy from you.

AVOID THIS: Manipulative scarcity tactics, fake urgency timers, or high-pressure sales.

✅ Strategy #3: Transparent Pricing

Let your yes be yes and your no be no - Matthew 5:37

DO THIS: Show your prices upfront. Explain what is included. No hidden fees. No bait-and-switch.

AVOID THIS: Hidden costs, unclear pricing, or call for quote when you could just list the price.

The Result?

When you market with integrity:

✅ Customers trust you faster

✅ Referrals increase

✅ You sleep better at night

✅ God is honored

Marketing does not have to feel sleazy. Done right, it is service.

In His Service,

⚓ Shawn Miller
Founder, Faith Harbor Ministries
(330) 919-0037
faithharborweb.com

P.S. Want help building a marketing strategy that honors God? Reply STRATEGY and let us talk!